Facebook has just announced that it is making changes to its Newsfeed algorithm, to cut down the amount of “like-baiting” content on the social network. When it was tested earlier this year posts saw a 5% increase of click throughs. …
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Interactive videos are more likely to be watched until the end, new research suggests. Sizmek, an ad management platform, discovered 63.1% of interactive videos in Europe are viewed the whole way through. Only the US saw more videos fully played, …
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