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	<title>TouchDown Marketing</title>
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		<title>Monopoly Millions – Who’s lovin&#8217; it?</title>
		<link>http://londoncreative.com/downloads/www.touchdown-marketing.com/articles/2012/03/monopoly-millions-%e2%80%93-who%e2%80%99s-lovin-it</link>
		<comments>http://londoncreative.com/downloads/www.touchdown-marketing.com/articles/2012/03/monopoly-millions-%e2%80%93-who%e2%80%99s-lovin-it#comments</comments>
		<pubDate>Tue, 20 Mar 2012 18:53:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[brand awareness]]></category>
		<category><![CDATA[brand partners]]></category>
		<category><![CDATA[Brand partnership]]></category>
		<category><![CDATA[marketing partnership]]></category>
		<category><![CDATA[McDonald's]]></category>
		<category><![CDATA[McDonald’s promotion]]></category>
		<category><![CDATA[Monopoly]]></category>
		<category><![CDATA[promotion]]></category>
		<category><![CDATA[revenue driver]]></category>
		<category><![CDATA[TouchDown]]></category>
		<category><![CDATA[touchdown marketing]]></category>

		<guid isPermaLink="false">http://www.touchdown-marketing.com/articles/?p=209</guid>
		<description><![CDATA[By Olly Russell, Brand Partnership Manager, TouchDown Marketing
So with tomorrow being the yearly return of the Monopoly and McDonald’s promotion I thought it be worth digging into why this marketing partnership has been so successful.
Despite being a relatively basic premise it combines two well-known things that much of the UK enjoy from time to time – Fast food and Monopoly.   When I was young, the game of Monopoly was incredibly popular and there was only one version. It is now infinitely more famous with dozens of different versions such as Star Wars, Lord of the Rings and…Devon. The idea is every time you buy certain food products from McDonald’s, there are game stickers attached to the packaging which represent properties<a href="http://londoncreative.com/downloads/www.touchdown-marketing.com/articles/2012/03/monopoly-millions-%e2%80%93-who%e2%80%99s-lovin-it"><span style="color:#000000;">...</span><br /><br />Read the rest of this news article...</a>]]></description>
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		<title>Rugby, Beer, Pies and O2 – Brand Partnership incentives</title>
		<link>http://londoncreative.com/downloads/www.touchdown-marketing.com/articles/2012/02/rugby-beer-pies-and-o2-%e2%80%93-brand-partnership-incentives</link>
		<comments>http://londoncreative.com/downloads/www.touchdown-marketing.com/articles/2012/02/rugby-beer-pies-and-o2-%e2%80%93-brand-partnership-incentives#comments</comments>
		<pubDate>Mon, 20 Feb 2012 17:44:20 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand loyalty]]></category>
		<category><![CDATA[Brand partnership]]></category>
		<category><![CDATA[brand partnerships]]></category>
		<category><![CDATA[loyalty]]></category>
		<category><![CDATA[partnership promotion]]></category>
		<category><![CDATA[TouchDown]]></category>
		<category><![CDATA[touchdown marketing]]></category>

		<guid isPermaLink="false">http://www.touchdown-marketing.com/articles/?p=206</guid>
		<description><![CDATA[By Olly Russell, Brand Partnership Manager, TouchDown Marketing
Loyalty. It’s something of great value that any successful business relies upon from consumers. From excellent customer service to clever e-marketing campaigns for the top spenders – it all encourages that feeling of value and individuality rewarding brand loyalty. Nectar have their nationwide loyalty scheme, Boots have their Boots Advantage Card and it doesn’t take much googling to find more than one website that offers cashback if you use their portal to buy products.
Whether it’s a loyal group of facebook fans or Twitter followers, any brand that has a reactive and involved consumer base is making a great step towards generating brand loyalty. Many of us will have our favourite brands that we<a href="http://londoncreative.com/downloads/www.touchdown-marketing.com/articles/2012/02/rugby-beer-pies-and-o2-%e2%80%93-brand-partnership-incentives"><span style="color:#000000;">...</span><br /><br />Read the rest of this news article...</a>]]></description>
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		<title>The need for Brand Partnerships</title>
		<link>http://londoncreative.com/downloads/www.touchdown-marketing.com/articles/2012/02/the-need-for-brand-partnerships</link>
		<comments>http://londoncreative.com/downloads/www.touchdown-marketing.com/articles/2012/02/the-need-for-brand-partnerships#comments</comments>
		<pubDate>Thu, 16 Feb 2012 17:48:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[brand awareness]]></category>
		<category><![CDATA[Brand partnership]]></category>
		<category><![CDATA[brand partnerships]]></category>
		<category><![CDATA[olympics]]></category>
		<category><![CDATA[partnership marketing]]></category>
		<category><![CDATA[touchdown marketing]]></category>

		<guid isPermaLink="false">http://www.touchdown-marketing.com/articles/?p=200</guid>
		<description><![CDATA[The need for Partnership Marketing in this current climate is growing stronger and stronger especially with the Olympics on the horizon!
Many brands are looking to partner up with other brands to help boost their brand awareness and by working together to maximise the potential of their customers.
The need for a Partnership Marketing strategy exists when one brand can achieve their goals more effectively by using the complementary strengths of another brand and tapping into their customer base.
What Partnership Marketing means for brands
Partnership Marketing helps brands to promote their services or products using a more cost effective method of creating a brand partnership with another brand.
As we have the Olympics arriving in London in July 2012, many companies have decided to use<a href="http://londoncreative.com/downloads/www.touchdown-marketing.com/articles/2012/02/the-need-for-brand-partnerships"><span style="color:#000000;">...</span><br /><br />Read the rest of this news article...</a>]]></description>
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		<title>Brand Partnership blog: To tweet or not to tweet&#8230;..</title>
		<link>http://londoncreative.com/downloads/www.touchdown-marketing.com/articles/2012/02/brand-partnership-blog-to-tweet-or-not-to-tweet</link>
		<comments>http://londoncreative.com/downloads/www.touchdown-marketing.com/articles/2012/02/brand-partnership-blog-to-tweet-or-not-to-tweet#comments</comments>
		<pubDate>Mon, 13 Feb 2012 13:00:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Brand partnership]]></category>
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		<category><![CDATA[gavan Stewart]]></category>
		<category><![CDATA[TouchDown]]></category>
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		<guid isPermaLink="false">http://www.touchdown-marketing.com/articles/?p=197</guid>
		<description><![CDATA[By Gavan Stewart, CEO, Touchdown Marketing
The latest blog from the Brand Partnership CEO  at TouchDown Marketing looks into the world of tweeting&#8230;..
To tweet or not to tweet……it’s not the question, it’s what to tweet  about.  Say you follow your favourite movie star, or sports person, I get why you would do that, it’s as if they are sending you personal messages straight to your phone. Even if you follow a company, there would be a logical reason to do this. What I don’t get is the utter rubbish that is tweeted. Don’t get me wrong, I’m not above writing rubbish, some would say it’s all I write and I understand this sentiment. But whilst my fingers hover over my tweet<a href="http://londoncreative.com/downloads/www.touchdown-marketing.com/articles/2012/02/brand-partnership-blog-to-tweet-or-not-to-tweet"><span style="color:#000000;">...</span><br /><br />Read the rest of this news article...</a>]]></description>
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		<item>
		<title>Brand Partnership Dating – Comfortable Relationship or Match Made in Heaven?</title>
		<link>http://londoncreative.com/downloads/www.touchdown-marketing.com/articles/2012/02/brand-partnership-dating-%e2%80%93-comfortable-relationship-or-match-made-in-heaven</link>
		<comments>http://londoncreative.com/downloads/www.touchdown-marketing.com/articles/2012/02/brand-partnership-dating-%e2%80%93-comfortable-relationship-or-match-made-in-heaven#comments</comments>
		<pubDate>Fri, 10 Feb 2012 12:40:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[Brand dating]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[Brand partnership]]></category>
		<category><![CDATA[brand partnerships]]></category>
		<category><![CDATA[partner brands]]></category>
		<category><![CDATA[partnerships]]></category>
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		<category><![CDATA[TouchDown]]></category>
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		<guid isPermaLink="false">http://www.touchdown-marketing.com/articles/?p=193</guid>
		<description><![CDATA[By Olly Russell, Brand Partnership Manager, TouchDown Marketing
‘Brand Dating’ – An interesting term for many who come across it. How can we compare brand partnerships to the dating process? Are there any similarities and differences?
Without meaning to sound like ‘Swiss Tony’ from The Fast Show (showing my age) finding the right brand partnership for the client is a lot like finding the right partner in real life. You may have to do lots of prospecting, putting yourself across in the best possible light whilst showing that you share similar goals, ideals and are compatible with each other. After all, relationships are essentially partnerships of two like minded individuals who realise they work well together and are stronger as a result.
Brand partnerships work<a href="http://londoncreative.com/downloads/www.touchdown-marketing.com/articles/2012/02/brand-partnership-dating-%e2%80%93-comfortable-relationship-or-match-made-in-heaven"><span style="color:#000000;">...</span><br /><br />Read the rest of this news article...</a>]]></description>
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